With 18 years of expertise in consumer insights, I’ve led global, regional, and local research initiatives that unlocked innovation opportunities and shaped product, brand, and communication strategies across coffee, cereal, and broader FMCG categories. I have driven insight‑led innovation, translating emerging consumer needs into concepts and future‑ready solutions. Driven by curiosity and continuous learning, I enjoy building environments where insights empower teams, fuel knowledge sharing, and keep the consumer voice at the heart of innovation.
Sessions
Jun 24
12:25 PM - 12:45 PM GMT+2
Blue Stage
AI for Qual Research
Idea Screening
Innovation
Keeping the Human Spark in Early Stage Innovation
AI is transforming how innovation teams explore opportunities, generate ideas and learn from consumers. But becoming a better innovator requires more than speed alone.
Join leaders from Mondelez and Nestlé as they share how they're using AI to ask better questions, uncover deeper human understanding and stay open to possibilities for longer.
Through real examples, they'll explore where AI accelerates learning, where human judgement remains essential, and how innovation teams can combine both to make better decisions in the front end of innovation.
Key Takeaways:
How AI can help innovation teams learn faster and explore more possibilities.
Why human observation, empathy and curiosity remain critical in uncovering unmet needs.
How leading innovators are combining AI and human judgement to improve the quality of innovation decisions.
Also speaking
Jenny Lindsay
Senior Director, Global Growth (Europe), buzzback
Moderator
Tiphany Yokas
Insights and Analytics Director, Confectionery & Innovation MEU, Mondelez
