Nicole Balsamo

Head of Marketing

Outset

Nicole Balsamo is the Head of Marketing at Outset, the professional-grade platform for AI-moderated research. She leads the team defining what it means to do research at depth and at scale, and helps researchers understand how to implement this new tool into their workflow. At Outset, Nicole works at the intersection of category creation and go-to-market strategy, helping enterprise UXR + Insights teams from companies like Nestle, Ipsos, Google, Uber, and Microsoft understand what becomes possible when AI can listen, see, and understand.

Sessions

Jun 23

4:10 PM - 4:30 PM GMT+2

Blue Stage

AI for Qual Research

Operating Model / Workflow

Research Automation

Stakeholder Alignment

Scaling Insights Cross-Functionally: AI Research Playbook

Research teams face pressure to deliver more, faster, and to more stakeholders than ever. Flutter UK & Ireland shares a practical playbook for scaling insight generation with Outset, democratising research across Product, UXR, and Design while enabling research teams to focus on strategy. Learn how AI-moderated research and real-time synthesis turn customer insight into action.

Key Takeaways:

1. Learn how AI-moderated research enables qualitative insights at quantitative scale.

2. Discover workflows that empower Product, UXR, and Design to participate in research effectively.

3. See how real-time synthesis accelerates decision-making and elevates research teams.

Also speaking

Kathryn James

User Experience Research Manager, Flutter UK&I

Speaker

Graham Tomlinson

Head of Product - Sports Discovery, Flutter UK&I

Speaker

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