Ali, a market research practitioner, leads research and innovation for Qualtrics' Market Research division, which comprises of AI-powered tools and solutions, wrapped in human-powered services. With over 2 decades of market research experience, Ali spearheads thought leadership for Qualtrics' Edge, guiding innovation pipeline for transformative research tools and supporting our legacy services business to deliver 10,000 projects per year.
Sessions
Apr 29
11:05 AM - 11:25 AM EDT
Blue Stage
Future of Work
Research Technology (ResTech)
A Research Practice Reimagined: The Shift to Continuous Understanding
The discrete research project is evolving into something better: continuous, conversational, and embedded insight. Ali will map the forces reshaping 2026, from synthetic audiences to autonomous workflows that learn and adapt. AI now handles the mechanics of data, transforming researchers into strategic architects who design the future rather than just analyzing the past. Key Takeaways: 1. Progression of global market researchers along the AI evolution / adoption curve 2. Best practices and use cases researchers have adopted to move from traditional to AI-powered 3. A hypothesis about how the future of insights will look in an AI-dominant world
