Alixandra Greenman

Research Director

Strat7 Jigsaw

Alixandra is RIVA-trained in and has an extensive background in qualitative/ethnographic research. She has helped clients in a variety of industries and geographies get to know and observe their customers, understand where their industry is headed, improve user experience, drive customer engagement, identify whitespace, launch products, evolve their packaging, and rebrand. All the while developing deep expertise in virtual and in-person moderation, narrative development, including for videos, and hybrid and in-person workshop facilitation.

Sessions

Apr 30

2:55 PM - 3:15 PM EDT

Qualtrics Market Research Stage

Behavioral Science

Data Quality

Research Communication & Storytelling

Battling Bias to Produce More Authentic Insights

We often fix consumer bias but forget our own. This quick, engaging talk reveals how our brains secretly shape what we “see” in the data - from confirmation bias to social proof heuristic - and offers simple ways to catch ourselves before our instincts shape the story.
Key Takeaways:
1. Spot the secret biases shaping your “objective” insights.
2. Learn simple ways to catch your brain in the act.
3. Leave with bias proofing habits for more authentic insights.

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