Ashley Starke

Customer and Market Intelligence

Albertsons

Ashley Starke is a seasoned Research and Insights leader who has spent her career turning the voice of the customer into a strategic superpower for brands across retail, CPG, foodservice, and eCommerce. At Albertsons, she has worked in tandem with Stravito to reimagine how the organization discovers, shares, and applies insights by spearheading The Knowledge Hub—a centralized, AI‑enabled ecosystem that brings research, intelligence, and inspiration together in one place. Ashley has championed insights democratization at scale, expanding access to thousands of employees and transforming the platform into a go‑to engine for hypothesis development, validation, and strategy creation. Her work has reduced time spent searching for information, accelerated decision‑making, and embedded customer understanding into everything from innovation to enterprise planning. Known for blending rigor with creativity, Ashley strives to make insights feel accessible rather than academic. As a member of Stravito’s Client Advisory Board, she takes pride in helping shape the future of insights management technology.

Sessions

Apr 29

4:20 PM - 4:40 PM EDT

Red Stage

Augmented Decision-Making

Shopper & Retail

Search to Strategy: Intelligence to Drive Business Impact

Insights teams generate extraordinary intelligence, yet critical decisions often happen without it. Why? Because accessibility, speed, and synthesis remain barriers to activation. In this practical brand-and-tech case study, Albertsons and Stravito share how they transformed Albertson’s “Knowledge Hub” into an enterprise-wide solutions engine.
Key Takeaways:
1. Integrate trusted research sources and introduce AI-powered synthesis.
2. Reduce search time by 30% and return 2+ hours per week to more than half of active users.
3. Discover democratizing insights, scaling AI responsibly, and embedding data-informed decision-making

Also speaking

Sam Spott

Insights Communications & Curation Manager, Stravito

Speaker