Ben has spent 25 years studying the emotions & motivations of consumers across the globe, for brands that include Levis, Johnnie Walker, British Airways & Axe. The first half was as a brand strategist in leading ad agencies - including BBH, Droga5, and Ogilvy. More recently as the co-founder of Okay Human, he has taken his experiences in qualitative & ethnography - pairing them with today's most exciting breakthroughs in AI.
Sessions
Apr 29
3:50 PM - 4:15 PM EDT
Yellow Stage
Aryn O'Donnell Korpalski
Consumer Behavior
Inclusive Insights & Social Impact
Trends & Culture
$1.4T in Buying Power: LGBTQ+ Audiences Brands Can’t Ignore
