Bessam Mustafa

Director, Fan Insights

Toronto Blue Jays

Bessam is an executive builder of insights functions, teams, and projects that drive forward business priorities, and gets those priorities accomplished. • Combines in-house practitioner and supplier-side consulting experience to build and scale projects, teams, and departments that influence business-critical decisions • History of insightful, actionable research and marketing insights that increase revenue, drive customer retention, and stay ahead of the competition. • Project management, team leadership, refined relationship-building, and operations oversight experience, both within mature enterprises and when starting from scratch. Along with his current work building an industry-leading insights function in sports and his past experience helping enterprise marketers, he has a long history of working in and with small businesses in engineering, technology, international development, and research.