Bob Fawson is the founder and CEO of Data Quality Co-op, a platform focused on advancing transparency and data quality in consumer insights. An experienced executive, strategic adviser and insights leader, Bob has played a role in shaping the evolution of consumer data through senior strategy, operational and product roles at Numerator, Dynata, SSI and Opinionology. He also serves as vice board chairman of Samplecon and advises emerging market research companies, where he enjoys contributing to the next wave of insights innovation. Bob lives in Salt Lake City with his family and is an avid mountain biker and skier.
Sessions
Apr 30
11:15 AM - 11:35 AM EDT
Qualtrics Market Research Stage
Data Quality
Shopper & Retail
Crossroads: Walmart Data Ventures’ New Path to Data Quality
When ~80% of new products fail, the cost of poor data is too high, eroding trust, customer experience & profitability. The industry is at a crossroads: continue relying on flawed survey methods & risk irrelevance or evolve toward verified communities of real people. Triaging bad data after the fact is no longer enough. The future of retail demands more because we can’t afford to get it wrong. Key Takeaways: 1. Discover how verified, rewarded communities drive higher-quality data and engagement. 2. Learn how proactive fraud prevention ensures superior data quality and builds trust. 3. See how we used Data Quality Coop’s segmentation to set a new standard for actionable insights.
