Brian Peterson

Digital Marketing Director

EMI Research Solutions

Brian is the Digital Marketing Director of EMI Research Solutions. With over 10 years of B2B marketing experience, he has advanced knowledge of industry and market trends with an understanding of how to adapt accordingly. He earned his BS in Marketing and MBA in Management, Innovation, and Change from Wright State University. He is a 2023 Greenbook Future’s List Honoree and co-creator and host of the Intellicast podcast, now in its ninth season. When Brian isn’t helping his kids train to become future flag football stars or watching hockey, he drives innovation in marketing for the insights industry.

Sessions

Apr 29

3:50 PM - 4:15 PM EDT

Red Stage

Norbert Sari

Data Quality

Ethics

Privacy & Trust

Built for Trust: Why Clients Should Demand a Layered Data Quality Strategy

In a world of increasingly sophisticated fraud, data trust is under pressure. This session pulls back the curtain on how research firms, brands and sample providers can work together to protect data quality. We’ll share results from testing 5 fraud detection platforms across thousands of completes and make the case for a layered defense strategy. The payoff: decisions you can stand behind. Key Takeaways: 1. Learn how collaborative quality efforts between partners protect your brand 2. See real comparative results across 5 major fraud detection platforms 3. Leave with three questions every insights buyer should ask their providers

Also speaking

Matthew Alexander

Sr. Director, Business Development & Sample Consultant, EMI Research Solutions

Speaker