Carissa Luch

Director, Insights

Sargento Foods

Carissa Luch is a seasoned consumer insights leader with deep CPG experience, known for translating complex consumer, shopper, and marketplace data into clear, actionable business strategy. She holds a PhD in Industrial & Organizational Psychology, grounding her work in a strong understanding of human behavior, decision‑making, and applied analytics. Across her career, she has led insights spanning segmentation, brand health, path‑to‑purchase, and innovation. Today, Carissa will share how Generative AI can be applied across the insights ecosystem to elevate efficiency, storytelling, and impact—while keeping human judgment at the center.