Carissa Luch

Director, Insights

Sargento Foods

Carissa Luch is a seasoned consumer insights leader with deep CPG experience, known for translating complex consumer, shopper, and marketplace data into clear, actionable business strategy. She holds a PhD in Industrial & Organizational Psychology, grounding her work in a strong understanding of human behavior, decision‑making, and applied analytics. Across her career, she has led insights spanning segmentation, brand health, path‑to‑purchase, and innovation. Today, Carissa will share how Generative AI can be applied across the insights ecosystem to elevate efficiency, storytelling, and impact—while keeping human judgment at the center.

Sessions

Apr 29

3:50 PM - 4:15 PM EDT

Blue Stage

CPG/Food & Beverage

Data Analytics & Visualization

Insight Multiplier: Connecting Data Dots to Drive Decisions

This session introduces the Insight Multiplier, a practical framework for turning siloed consumer, shopper, retail, and business data into decision‑ready intelligence. Learn how integration—and Generative AI as an amplifier—can accelerate insights, improve alignment, and multiply impact.
Key Takeaways:
1. Insights stall when data stays siloed - connection drives action.
2. Integrating data streams turns information into strategic advantage.
3. GenAI accelerates insight work, but human judgment remains essential.

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