Cheryl Auger

Senior Research Director for Consumer Insights

Lux Research Inc

As Senior Director of Consumer Insights at Lux Research, Cheryl brings energy and curiosity to everything she does—connecting data, creativity, and strategy to uncover what really drives consumers. She leads client engagement and research delivery with a focus on collaboration, insight, and impact, partnering closely with account teams to deliver research that inspires action and drives business growth. A recognized thought leader in the insights community, Cheryl has taken the stage at Lux Forums in Amsterdam, New York City, and Tokyo, as well as industry favorites like Qual360 and TMRE. Known for her forward-thinking perspective and ability to make complex ideas accessible, she brings a fresh, human voice to the world of consumer understanding.

Sessions

Apr 29

10:35 AM - 11:00 AM EDT

Yellow Stage

Innovation & Product Development

Trends & Culture

From Signals to Strategy: Building the Future of Innovation

True innovation starts with early cultural signals hidden in everyday conversation. This session explores how insights and R&D leaders can use cultural foresight and anthropology to separate fads from forces, translate signals into strategy, and move from reacting to change to shaping the future.
Key Takeaways:
1. Fads fade. Cultural signals shape markets.
2. Spot cultural signals early to stay ahead of lasting mainstream trends.
3. Predictive anthropology turns cultural meaning into foresight for innovation.

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