Ciara O'Connell

Director of Consumer Insights & Analytics

Winland Foods

Experienced strategic leader of Consumer Insights with a foundation in anthropology, experience in all facets of consumer research and innovation, and training as a professional futurist. Change agent who drives a consumer-obsessed culture and a future orientation.

Sessions

Apr 29

11:30 AM - 11:50 AM EDT

Red Stage

CPG/Food & Beverage

Innovation & Product Development

Marketing & Advertising

$37B Market, One Miss: Video Found True Sauce Needs

The sauce industry innovates on flavor. For Winland Foods analyzed over 40k+ consumer videos and discovered the real drivers of satisfaction and dissatisfaction have almost nothing to do with taste. This session shares what they found and how it's shaping product strategy.

Key Takeaways:

1. Why sauce’s biggest negative sentiment driver isn’t flavor—and what video revealed surveys missed.

2. How sauce became a restaurant destination driver, not a side item—and what it means for brands.

3. The widening gap between what chefs create and menus offer—a whitespace hiding in plain sight.

Also speaking

Tamanna Dhamija

CEO / Co-Founder, Convosight

Speaker

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