Eric Boldon

Senior Director Insights & Analytics

Independence Pet Holdings

Eric currently leads marketing insights and analytics across a number of Pet Insurance brands for Independence Pet Holdings. Growing up in England, he has worked in consulting and in-house across Financial services, Government, Beer, Kitchen Supplies and Pet Insurance. After starting his career in London, Eric led data- driven portfolio strategies for several brewery subsidiaries in countries as diverse as Nigeria, India, Canada & the US. He subsequently re-located to Chicago, via a short stint working in Australia and has led insights and analytics teams for more than 10 years before joining Independence Pet Holding in Summer 2025.

Sessions

Apr 29

4:45 PM - 5:05 PM EDT

Qualtrics Market Research Stage

AI in Qual & Quant

Quantitative Research

Talking to Your Data: Democratising Quant at JAB

AI has transformed qualitative research, but structured, statistical data remains hard to democratise. This session shows how JAB Pet Services enabled teams to talk to complex quant data safely and accurately, using expert-grade automation and LLM-ready outputs. A practical case study in scaling access without sacrificing rigour.
Key Takeaways:
1. Why most AI struggles with quant data, and how JAB approached it
2. What it takes to widen access to quant insights without losing rigour
3. How insight delivery choices shape who can actually use the data

Also speaking

Guillaume Aimetti

Co-founder, Inspirient GmbH

Speaker