James has been leading Engineering, Product, and Technical Teams since the early 2000s. With roots in Software Engineering he quickly found passion for Technical Product Management. Before joining L&E he spent a decade at Apple leading teams and projects in Consumer Support, Global Supply Chain, and Identity & Access Management (IAM). Recently, he has been focused on Enterprise AI Implementation including building tools and conducting research involving Agentic AI and Synthetic Data.
Sessions
Apr 30
2:30 PM - 2:50 PM EDT
Qualtrics Market Research Stage
Vision Models is Market Research: Closing the Say–do Gap
The oldest problem in market research is the say-do gap. For forty years we have patched it with better survey design, better incentives, and longer diaries. None of it closes. Computer vision models are the first scalable instrument we have that can actually narrow the gap, but only if researchers use them for interpretation and not just detection. Key Takeaways: 1. Vision closes the say-do gap, but only if you use it for interpretation, not just detection. 2. The next frontier is vision from inside the subject, not just vision of the subject. 3. World models are coming. The quality of inputs will determine the quality of the research.
