Strategic practitioner who has advised countless B2C and B2B clients, from the #1 brand in pickleball to the top TV network for women, and even Greenbook, in cutting-edge practices to achieve profitable online audience development through SEO, email effectiveness, outsized conversion, attribution metrics, and digital transformation. A go-to expert in the evolving landscape for driving revenue growth as AI fundamentally changes how your prospects find you and convert to loyal, paying customers.
Sessions
Apr 30
12:05 PM - 12:25 PM EDT
Qualtrics Market Research Stage
Brand & Growth Strategy
Consumer Behavior
Media, Marketing & Advertising
How Buyers Find You in the Age of Zero-click Search
AI changes everything when prospects search for things to buy. SEO’s impact is waning, as we have entered the age of "zero-click search". Your customers may never come to your website before making a buying choice. Where your brand story gets told in this new world makes all the difference. You must appear in the trusted sources AI systems rely on, to be discovered, evaluated, verified and chosen. Key Takeaways: 1. Learn how “zero-click search” and the new rules of LLMs should inform your marketing strategies 2. Discover the metrics that no longer matter in the quest to add, influence and convert customers 3. Uncover your hidden assets that “zero-click search” will leverage, IF delivered by a trusted source
