Joey Maddox serves as Chief Strategy Officer at Verisoul, where he oversees high-level strategy and GTM initiatives. Prior to Verisoul, Joey was a PE investor at Serent Capital, and one of the first angel investors in Verisoul. Before Serent, he was a consultant at Bain & Company, where he often encountered low-quality survey data during diligence projects. He also worked on pharmaceutical procurement for the Clinton Health Access Initiative (CHAI); his work was later taken forward and published in American Chemical Society. He holds degrees in Computer Science and Commerce from UVA, where he was selected to live on the Lawn.
Sessions
Apr 30
1:35 PM - 2:00 PM EDT
Red Stage
Data Quality
Lessons from 50M+ Survey Clicks: A Deep Dive Into Mobile App
Using insights from 50M+ survey clicks, this session demystifies “normal” mobile app fraud. Learn how fraud rates vary by app and geography, the signals used to detect abuse, and proven heuristics for identifying and partnering with high-quality mobile sources. Key Takeaways: 1. Average Fraud Rates for Mobile Apps: We’ll answer the question “What is normal for panel quality?” W 2. Underlying signals used to catch fraud: Attendees will learn about the signals that these “normal” f 3. How to fight back: We’ll provide practical advice for selecting good mobile app partners based on he
