Joey Maddox

Chief Strategy Officer

Verisoul

Joey Maddox serves as Chief Strategy Officer at Verisoul, where he oversees high-level strategy and GTM initiatives. Prior to Verisoul, Joey was a PE investor at Serent Capital, and one of the first angel investors in Verisoul. Before Serent, he was a consultant at Bain & Company, where he often encountered low-quality survey data during diligence projects. He also worked on pharmaceutical procurement for the Clinton Health Access Initiative (CHAI); his work was later taken forward and published in American Chemical Society. He holds degrees in Computer Science and Commerce from UVA, where he was selected to live on the Lawn.