Kat Figatner

Senior Vice President/Partner

C+R Research

Kat Figatner is a Partner and Senior Vice President at C+R Research, where she brings over 20 years of expertise in qualitative market research. Known for her strategic thinking, she blends human-centered approaches with emerging technologies to foster authentic dialogue and uncover consumer needs. She also excels at facilitating workshops and ideation sessions that turn research insights into actionable strategies and innovations. Her career includes roles at MarketVision Research, Conifer Research, and Research International, where she led complex, multi-country studies across diverse industries. Kat holds a master’s degree in social sciences from the University of Chicago and a BA in psychology from Haverford College. Her early work experience teaching English in Japan continues to shape her empathetic research style.

Sessions

Apr 30

10:50 AM - 11:10 AM EDT

Red Stage

AI & Research Workflows

Innovation & Product Development

Demo: The AI Idea Flood – A Practical Demo for Front-End Innovation

AI can generate more ideas than teams can evaluate. The real challenge isn’t ideation—it’s deciding what’s worth pursuing. In this live demo, we’ll demonstrate how to guide AI-driven innovation from ideas to action. You’ll see a real-time workflow that blends AI speed with human judgment to focus ideation, support clearer decisions, and avoid mistaking volume for value. What you’ll learn:
Key Takeaways:
1. How to structure AI ideation to prevent idea overload
2. Where human expertise matters most in an AI-centered process
3. How to move fast without sacrificing strategy

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