Katie Cleary

In a world where we have so much data and information at our fingertips, we need to remember that true insight doesn't come from reports or data alone, it comes from empathy and human insights. In this session will talk about how building the empathy muscle is essential for market researchers and their cross-functional partners, and how stepping outside our bubbles leads to deeper consumer connection and better innovation.  

Key Takeaways:
1. Why empathy matters: Understand the limits of reports, presentations, and even AI in capturing real human truths. Remind people of the bubbles we (and our cross-functional partners live in) and why we need to make a conscious effort to bring empathy into decision making.
2. How to build empathy muscles: We will share practical ways for market researchers and their cross functional partners to build their empathy muscles.  We will share examples of ways we have gotten people out of their bubbles (at Campbell's and beyond) and connect with consumers and suggestions for when/how to incorporate empathy into their work.