Laura Wronski is a survey scientist on the Global Market Insights team at Google, based in Chicago. Previously, she spent eight years on the research team at SurveyMonkey and six years as an economist at the Bureau of Labor Statistics. She is an active member of the American Association for Public Opinion Research (AAPOR) and its local chapters.
Sessions
Apr 29
10:35 AM - 11:00 AM EDT
Green Stage
AI & Research Workflows
Tech & Software Companies
Media
Marketing & Advertising
Creative Uses of AI to Accelerate Message Testing Research Workflows
Marketing teams rely on message testing to make critical decisions on strategy and resources. We will present a case study of how our team transformed our message testing workflows over the course of one year by applying new AI tools in a research setting: to streamline translation/localization, to help code our open-ended responses into benchmark-able statistics, to share insights more accessibly Key Takeaways: 1. We have greater analytical tools than ever before thanks to AI 2. Good uses of AI can make research communications more self-serve and customized within organizations 3. Agents are the future of project management
