Liz White is Managing Director of Studio by buzzback, the first on-demand qual marketplace, connecting clients with a vetted network of moderators and best-in-class recruiting and fieldwork tools. With over 20 years of experience in insights and analytics, Liz previously led buzzback’s qualitative division, championing innovation and elevating the craft of qual. Today, she drives Studio’s strategic direction, growth, and leads digital transformation and innovation at buzzback.
Sessions
Apr 30
12:05 PM - 12:25 PM EDT
Red Stage
Mixed Methods
Qualitative Research
Demo: The Human Edge: Do More Qual, Do It Better
In a market full of AI moderated solutions, foundational research that actually moves businesses forward is still deeply human, and what determines which brands truly understand their consumers and which only think they do. Studio by buzzback is transforming what teams can achieve by putting depth, diversity, and caliber of expert talent that drives great research right at their fingertips. Key Takeaways: 1. How a marketplace model removes the friction that has traditionally limited qual 2. How teams go from RFP to insights in days using Studio's end-to-end workflow 3. Agility without sacrifice: what it looks like when speed and rigor aren't in conflict
