Mario Carrasco

co-founder & principal

ThinkNow

Mario X. Carrasco is the Co-Founder and Principal of ThinkNow, a technology-driven cultural insights agency specializing in multicultural consumer research and data solutions. With over 15 years of experience at the intersection of tech, data, and culture, Mario leads the development of innovative platforms including ThinkNow Synthetic, one of the first synthetic data solutions focused on underrepresented audiences, and DigaYGane.com, one of the largest and most representative Hispanic online panels in the U.S. He is a graduate of USC’s Marshall School of Business, the Stanford Latino Entrepreneur Leaders Program, and the SBA Emerging Leaders Program. A recognized industry voice, Mario serves as Chairman of the Board at SampleCon, is a founding partner of Insights in Color, and a regular contributor to MediaPost. His work has received multiple awards including the ARF David Ogilvy Award, and his mission is to equip brands and institutions with scalable, tech-forward tools to engage today’s diverse consumer landscape.