Maura Ruane has over 14 years of experience in market research and currently leads Primary Research for the Home vertical at People Inc. She supports insight-informed decision-making across the industry’s leading portfolio of home brands, including Better Homes & Gardens, Southern Living, REAL SIMPLE, The Spruce, and Martha Stewart. Her work focuses on translating consumer behaviors and attitudes into actionable guidance that helps brands connect more meaningfully with their audiences.
Sessions
Apr 29
11:05 AM - 11:25 AM EDT
Red Stage
Research Communication & Storytelling
When Data Finds Its Voice: Research People Remember
Research only matters if people listen—and remember. This session explores how giving data a clear, creative voice helps research cut through, stick inside organizations, and travel externally. Joined by People Inc., we’ll unpack a project where the research itself became the content—a real-world example of making data truly talk. Key Takeaways: 1. Why research needs a strong voice to capture attention and earn buy-in across teams 2. How creativity and storytelling help data stick internally and travel externally 3. How to make research memorable without losing rigor
