Maxalan Vickers

Senior Insights Manager

Overtime Sports

Maxalan Vickers is a Senior Insights Manager at Overtime Sports with a combined 10 years of insights experience in Sports Media and on Wall Street. Outside of work, Maxalan loves traveling, new experiences, and escaping to a nearby golf course. Fun fact: Maxalan is a certified scuba diver!

Sessions

Apr 30

10:20 AM - 10:45 AM EDT

Blue Stage

Behavioral Science

Customer Experience (CX)

Convenience: The Architecture of Ease

The Lovechild of Empathy and Accessibility, Convenience is the gift of mental space in a crowded world. Brands focused on satisfying experiences bring an ease to customers that is repaid through brand loyalty.
Key Takeaways:
1. Convenience calms the nervous system, helping customers feel seen & valued with every interaction.
2. Brands that prioritize convenience build customer loyalty that can withstand turbulent times.
3. Too much convenience can be a slippery slope i.e. social media, sports betting, and tap to pay.

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