Melissa Garvy

Director, Consumer Insights

Olipop

Melissa proudly leads the Consumer Insights function at OLIPOP, one of the fastest-growing better-for-you soda brands redefining the beverage category. She brings a deep track record of shaping brand strategy through data-driven storytelling and human understanding. Before joining OLIPOP, she led insights for Naked Juice and emerging brands - KeVita and IZZE - at Tropicana Brands Group, helping to guide innovation and positioning across dynamic beverage portfolios. Earlier in her career, she spent over a decade on the supplier side, partnering with leading brands across industries to drive growth through expertise in brand health, marketing effectiveness, and consumer behavior.