Michelle Finzel

Senior Manager of Consumer Insights

DAP Global, Inc.

Michelle’s unconventional career began at 8 years old, sitting on the floor of her mother’s infant market research business. Michelle went on to run Maryland Marketing Source, Inc. as President for over ten years before transitioning into corporate life as Senior Manager of Consumer Insights at DAP Global, Inc. Growing up alongside the ever-evolving world of marketing research has provided Michelle with unique insight into the soul of the industry, as well as what is necessary to sustain it, as we travel the path from analog to AI and onward.