IFF applied Claira(tm), an AI-powered platform, to develop new snacks designed for GLP-1 users. Attendees will learn how to design products for behavioral impact, decoding real, unprompted consumer stories to uncover hidden tensions. This human in the loop approach to innovation resulted in products designed to achieve behavioral impact by aligning with both emotional and functional needs.
Key Takeaways:
1. How to apply Agentic AI to design products for behavioral impact
2. How to tell better stories from research results
3. How to lead with insights to discover new innovation opportunities
