- Narek Vardanyan is a serial entrepreneur, author, and keynote speaker. He is the founder and CEO of Prelaunch.com, a platform designed to help brands gather reliable insights for their innovative concepts. - Through his ecosystem of companies, Narek has supported the launch of thousands of innovations into global markets. He holds a Ph.D. in economics and has authored a bestselling book. His work has been featured in various publications, including Forbes, Bloomberg, and the Daily Mail.
Sessions
Apr 30
2:30 PM - 2:50 PM EDT
Yellow Stage
Brand & Growth Strategy
Consumer Behavior
Manufacturing/Durables & Auto
Skin in the Game: How Ducati Used Prelaunch to Learn Signals
Ducati prelaunched the Desmo and asked riders to put down a refundable deposit, separating real intent from casual hype. Then we listened closely to those who committed and those who walked away. The result was a few surprising truths about who wanted it, what mattered most, and how the launch story changed. Key Takeaways: 1. Real commitment revealed intent better than survey excitement. 2. The most serious buyers were not who we expected. 3. Early buyer signals reshaped product priorities and launch story.
Also speaking
Phil Read Jr
Marketing Director at Ducati North America, Ducati North America
