Paige Hansen

Founder & CEO

BAM

Paige Hansen is the founder and CEO of BAM the Brand, Inc., the first U.S. company to introduce organic buckwheat milk. A former journalist raised in California’s Central Valley, Paige was inspired to create a regenerative, nutrient-dense alternative to other non-dairy milks. Through BAM, short for “Because Agriculture Matters,” she’s championing biodiversity and soil health while reshaping how consumers think about the connection between food and farming.

Sessions

Apr 30

10:20 AM - 10:45 AM EDT

Green Stage

Behavioral Science

CPG/Food & Beverage

Innovation & Product Development

Research Communication & Storytelling

Find the Story: When the Data Doesn't Agree With Your Plan

Founders lead with passion. Researchers lead with data. Trouble starts when the two don’t agree. When testing challenges a brand’s mission, most teams hear “no.” We heard something else. By looking beyond the obvious results, we uncovered a different story—one that helped a Buckwheat Milk founder move from Whole Foods to Shark Tank and beyond, sparking a new, insights-led approach to innovation.
Key Takeaways:
1. Decisions based solely on passion are risky, but so are cold, data-only decisions. Harness both!
2. When the data doesn’t go the way you’d hoped, listen. But don’t shelve it and move on too quickly.
3. Behavioral insights unlock human stories hidden deep inside the data and lead to real innovation.

Also speaking

Steve Beckman

Co-Founder, Designology

Speaker

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