Pam Forbus

SVP, Global Chief of Insights & Analytics

Mondelēz International

Pam Forbus is the Senior Vice President, Global Chief of Insights & Analytics at Mondelēz International, where she leads a global team that connects human insight and marketplace analytics to business growth across a portfolio of beloved brands. Prior to Mondelēz, Pam served as Chief Marketing Officer at Pernod Ricard USA and held senior insights leadership roles at The Walt Disney Company and PepsiCo. A visionary leader and passionate advocate for the power of insights, Pam is known for driving business impact by putting the consumer at the heart of decision-making.

Sessions

Apr 29

10:35 AM - 11:00 AM EDT

Qualtrics Market Research Stage

CPG/Food & Beverage

Future of Work

Leadership & Talent

Love of Learning: Global Data on Skills, Satisfaction & AI

MRII’s For the Love of Learning study debuts its fourth annual wave at IIEX North America. Attendees get a first look at new data, gathered from insights professionals worldwide, on job satisfaction, skill gaps & AI adoption, plus evidence of how training & development drive engagement. The session offers a practical snapshot of the profession & guidance for building a future-ready workforce.
Key Takeaways:
1. Examine multi-year global data on researcher satisfaction, career outlook & advocacy
2. Identify the most urgent training & upskilling priorities, inc. AI literacy, soft skills & more
3. Guidance on how leaders can use learning opportunities to improve performance, satisfaction & more

Also speaking

Ed Keller

Executive Director, Market Research Institute International (MRII)

Speaker

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