Pam Forbus

SVP, Global Chief of Insights & Analytics

Mondelēz International

Pam Forbus is the Senior Vice President, Global Chief of Insights & Analytics at Mondelēz International, where she leads a global team that connects human insight and marketplace analytics to business growth across a portfolio of beloved brands. Prior to Mondelēz, Pam served as Chief Marketing Officer at Pernod Ricard USA and held senior insights leadership roles at The Walt Disney Company and PepsiCo. A visionary leader and passionate advocate for the power of insights, Pam is known for driving business impact by putting the consumer at the heart of decision-making.