Phil Ahad is the Managing Director, Data at Cint, where he is tasked with launching and leading the company's new Data business unit and unifying its overall data strategy. His core mission is to propel Cint into the "intelligence era" of market research by integrating its extensive human data assets with cutting-edge advancements in AI and machine learning. This work involves licensing data and developing innovative solutions, such as synthetic and digital twin capabilities, to give clients and partners flexible options for accessing deeper, more meaningful insights. A recognized growth strategist with over two decades of experience, Ahad collaborates across teams to build on his track record from previous senior roles at companies like Toluna, AOL, and CoStar.
Sessions
Apr 30
10:50 AM - 11:10 AM EDT
Green Stage
AI & Research Workflows
Healthcare
Innovation & Product Development
Embracing a Hybrid Future: Save Research a Seat at the Table
As budgets tighten and AI accelerates product cycles, the insights industry faces a crisis: evolve or be bypassed. Digital twins and synthetic audiences offer speed and scale, but they risk automating bias if trained on flawed data. Can we maintain human truth at machine velocity? Join our panel to discuss the ethics, governance, and future of research in an AI-driven world. Key Takeaways: 1. Research must match AI’s speed to remain relevant in shrinking decision cycles. 2. What a "hybrid future" means for the research industry: the pros and the cons. 3. The new frameworks and guardrails needed to balance machine efficiency with human authenticity.
