Pietro is the co-founder and CEO of Chatty Insights, an AI-native qualitative research platform built for consumer goods companies, trusted by brands like Campari Group, Boston Beer, Flowers Foods, and Peroni. With a background in tech and sales, he brings an outsider's perspective to an industry long overdue for reinvention, building tools that deliver agile qualitative research in days instead of months. Based in Barcelona, Pietro is also the Italian Tech Club chapter leader in the city.
Sessions
Apr 29
1:35 PM - 1:55 PM EDT
Green Stage
AI & Research Workflows
Augmented Decision-Making
Research Technology (ResTech)
The Research Platform Your Team Never Opens
Most insights platforms assume the same workflow: log in, click through, export. We built one. It worked. Nobody opened it. In this talk, we'll share the pattern we kept seeing: when CMI teams stopped treating research as a destination and started treating it as a conversation inside Teams, everything changed. You'll leave with three questions to ask any vendor who pitches you a new dashboard. Key Takeaways: 1. CMI teams make decisions in Teams and Slack, not in the research platform they bought 2. A research copilot inside existing tools beats another dashboard nobody opens 3. Three vendor questions that separate a useful copilot from a brittle one
