Prayag Narula is the co-founder and CEO of HeyMarvin, the first AI-native customer feedback repository. Previously, Prayag co-founded and led LeadGenius. He was a researcher at University of Helsinki in Finland. Prayag studied at the UC Berkeley School of Information, and he is the published author of more than a dozen research papers in the field of HCI, User Centered Design, Artificial Intelligence, Crowdsourcing, and Computer Networks.
Sessions
Apr 29
11:55 AM - 12:15 PM EDT
Yellow Stage
AI & Research Workflows
Qualitative Research
Tech & Software Companies
How AI Can Scale Research Without Losing Its Soul
AI is rewriting the rules of qualitative research, but it isn't replacing what makes the craft valuable. Prayag Narula and Maryam Maleki, Ph.D., will reveal how AI takes the heavy lifting out of analysis, scales qualitative research beyond what was previously possible, and empowers organizations to uncover insights faster than before. Bring your toughest questions to this live Q&A. Key Takeaways: 1. Use AI to scale analysis and accelerate workflows while keeping human judgment at the center. 2. Discover real-world practices for empowering teams to surface insights without sacrificing rigor. 3. Learn how to apply these lessons directly to your organization’s challenges and opportunities.
