Rachael Lynn

President

Focus Forward

Rachael Lynn is President of Focus Forward, a national qualitative research recruiting and field management firm supporting leading brands, agencies, and consultancies across the U.S. With more than a decade of experience in market research operations and client strategy, Rachael is known for building high-performing teams, strengthening operational infrastructure, and elevating the role of recruiting as a strategic driver of research success. Her leadership focuses on bridging execution with vision — ensuring that behind every successful study is a disciplined operational foundation. A passionate advocate for professional growth within the insights industry, Rachael speaks on leadership, operational excellence, and the evolving future of qualitative research.