Rainier is passionate about how innovation works. He started his career at P&G, where he led various brands across multiple markets.
After P&G, he co-founded Veylinx, a behavioral research agency specializing in transactional learning. Here, he helps brands successfully launch and price innovations.
Sessions
Apr 30
2:30 PM - 2:50 PM EDT
Green Stage
CPG/Food & Beverage
Synthetic Data
Ethics
Privacy & Trust
How La Brea Bakery Solved the Innovator’s Paradox
Change how you make innovation decisions by scaling your intuition and validating it with behavioral science. Facing pressure to rapidly launch profitable new products, La Brea Bakery worked with a dream team of research partners to overcome the Innovator’s Paradox with human insights grounded in reality instead of the usual polite fictions. Learn how they did it and how you can too. Key Takeaways: 1. Do away with focus groups + surveys and get real with raw digital truths and actual buying behavior. 2. Use a psychic satellite to detect million-dollar consumer friction points no standard tool can see. 3. De-risk your decisions with behavioral auctions that show you real consumer demand for new products.
