Rich Timpone

Founder and CEO

Protopian Works PBC

Rich is a research and strategy leader who founded and serves as CEO of Protopian Works, a public benefit corporation, to empower organizations with AI and advanced analytic driven market research and advisory services. His leadership focuses on promoting responsible and effective AI drawing on more than 25 years of experience, as an academic and a professional on both the client and supplier sides. His experience includes leading Data Science & AI, Neuroscience, and Behavioral Science units to achieve organizational goals. As a thought leader, Rich publishes and speaks extensively on these topics and writes the “Truth, Beauty, and Justice AI” blog.

Sessions

Apr 29

2:25 PM - 2:45 PM EDT

Qualtrics Market Research Stage

AI & Research Workflows

Emotional Engagement

Responsible AI

Beyond Agents and Vibe: The Irreplaceable Human Role in AI

As Agentic AI rises, where does the “Human” fit? Applying the Truth, Beauty, and Justice framework, we map the optimal balance across the research workflow. Through a psychological case study with causal structural modeling, discover why humans remain critical in developing innovation architecture. Walk away with a blueprint for balancing human expertise with high-speed AI.
Key Takeaways:
1. Apply “Truth, Beauty, and Justice” evaluation to your own research, AI strategy and tools.
2. Identify which phases of research still need human orchestration vs. AI automation.
3. Learn why complex analytic development still requires humans, using a psychological case study.

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