Ryan Taylor

Search behaviour has fundamentally shifted...and for a growing number of consumers, the journey now starts with short-form video, not a search bar. We quantified the shift, then dug into the why: what drives trust, what triggers action and when people switch. Join us to explore what this platform-fluid discovery journey means for your brand and research strategy. Key Takeaways: 1. Why TikTok is winning high-intent search moments for speed, visual clarity and authenticity. 2. How consumers navigate a cross-platform trust loop from discovery to decision. 3. What this means for SEO, content strategy and how we should be studying search today.