Ryan Taylor is Client Development Director for North America at Bolt Insight, responsible for driving growth and strategic client partnerships across the US. He brings deep expertise across qualitative and quantitative research, working closely with senior leaders to tackle complex, high-impact insight challenges.
Sessions
Apr 29
2:50 PM - 3:10 PM EDT
Blue Stage
Trends & Culture
Media
Marketing & Advertising
Search Has a New Homepage, Are You There?
Search behaviour has fundamentally shifted...and for a growing number of consumers, the journey now starts with short-form video, not a search bar. We quantified the shift, then dug into the why: what drives trust, what triggers action and when people switch. Join us to explore what this platform-fluid discovery journey means for your brand and research strategy. Key Takeaways: 1. Why TikTok is winning high-intent search moments for speed, visual clarity and authenticity. 2. How consumers navigate a cross-platform trust loop from discovery to decision. 3. What this means for SEO, content strategy and how we should be studying search today.
