Sarah Snudden

Founder & Principal

Beeline Collaborations

Sarah Snudden is deeply motivated to understand why people do what they do. She’s a strategic empathy enthusiast with deep methodological expertise built through experience bringing insights into action at Clorox, Seventh Generation, Keurig Dr Pepper and JDE Peet’s. Beeline Collaborations is her independent consultancy where she helps clients maximize their insights impact and advocates for ways to make insights more grounded in real behavior, consumer context, and cultural understanding.

Sessions

Apr 29

1:35 PM - 1:55 PM EDT

Blue Stage

AI & Research Workflows

Research Technology (ResTech)

Art of the Possible—Science of the Now

The Insights world is undergoing rapid, radical change—first from automation and SaaS tools, now from AI disrupting everything. Susan Griffin chats with researcher Sarah Snudden, who has tested emerging tools on both client and supplier sides and interviewed 50+ Insights leaders, to explore how practitioners are adapting, delivering impact, and pragmatically adopting new AI tools.

Also speaking

Susan Griffin

Principal, Griffin + Skeggs Collaborative

Speaker