Sarah Snudden

Founder & Principal

Beeline Collaborations

Sarah Snudden is deeply motivated to understand why people do what they do. She’s a strategic empathy enthusiast with deep methodological expertise built through experience bringing insights into action at Clorox, Seventh Generation, Keurig Dr Pepper and JDE Peet’s. Beeline Collaborations is her independent consultancy where she helps clients maximize their insights impact and advocates for ways to make insights more grounded in real behavior, consumer context, and cultural understanding.