Scott Worthge

Founder and Principal Consultant

mktresearchguy llc

Scott brings more than four decades of hands-on experience delivering market and social research across public- and private-sector organizations. In 2025, Scott formed mktresearchguy llc to support project-based research engagements as an independent consultant as well as to continue original research into emerging industry issues such as synthetic data modeling, redefining data collection effectiveness, multicultural research design, and evolving definitions of representativeness in U.S. populations. In parallel with his professional practice, Scott has taught market research and applied analytics at the university level for more than 20 years, including appointments with UC Berkeley Extension’s Marketing program and Michigan State University’s Master of Science in Market Research program. Scott is also a Board member of the Insights Career Network, a nonprofit organization dedicated to peer-to-peer support for research and insights professionals.

Sessions

Apr 29

3:15 PM - 3:35 PM EDT

Qualtrics Market Research Stage

Future of Work

Leadership & Talent

What Makes You Valuable in Insights: Skills & Gaps Today

Think your skills are keeping up with what employers want? The insights landscape is changing fast—AI, business impact, and ROI are raising the bar. But candidates and promotion-seekers vs. hiring managers often aren’t aligned. This panel cuts through the noise to reveal what actually makes someone valuable today—and where many are falling short.
Key Takeaways:
1. Hear from our panel representing platforms, agencies, independent consultants, and recruiters
2. Learn where candidates and employers are most often misaligned—and why
3. Hear perspectives for what has genuinely changed in the past 12–18 months (and what hasn’t)

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