Scott Worthge

Founder and Principal Consultant

mktresearchguy llc

Scott brings more than four decades of hands-on experience delivering market and social research across public- and private-sector organizations. In 2025, Scott formed mktresearchguy llc to support project-based research engagements as an independent consultant as well as to continue original research into emerging industry issues such as synthetic data modeling, redefining data collection effectiveness, multicultural research design, and evolving definitions of representativeness in U.S. populations. In parallel with his professional practice, Scott has taught market research and applied analytics at the university level for more than 20 years, including appointments with UC Berkeley Extension’s Marketing program and Michigan State University’s Master of Science in Market Research program. Scott is also a Board member of the Insights Career Network, a nonprofit organization dedicated to peer-to-peer support for research and insights professionals.