Steve Phillips is the co-founder, Executive Chairman and Chief Innovation Officer (CIO) of Zappi, where he collaborates with the global product and engineering teams to deliver technology-first solutions that empower brands to bring consumers into every strategic decision.
Sessions
Apr 30
11:40 AM - 12:00 PM EDT
Blue Stage
AI & Research Workflows
Augmented Decision-Making
Media, Marketing & Advertising
Synthetic Data
AI, Advertising, and the New Decision Economy
Advertising has shifted from a few big bets to continuous, high-frequency decision-making across channels—yet insights hasn’t kept pace. This session explores how AI, synthetic data, and hybrid approaches are reshaping how teams validate creative at speed, enabling faster, more confident decisions across the campaign lifecycle. Key Takeaways: 1. Why high-frequency decisioning breaks traditional insights models 2. How AI + synthetic data enable faster, scalable validation 3. A hybrid model: combining human and synthetic for better decisions
