Tamara has spent 15+ years working across insights, strategy, and creative helping clients bridge key gaps that ensure they understand and connect to culture. Her work spans sectors ranging from health, food & beverage, beauty & personal care, automotive, tech, and media & entertainment. As Director at Space Doctors, she helps the world’s leading brands turn cultural fluency into strategic advantage across innovation, brand, and creative.
Sessions
Apr 29
11:30 AM - 11:50 AM EDT
Green Stage
Brand & Growth Strategy
Emotional Engagement
The Human Spark: Bold Ideas for Brand Growth in the AI Era
Technology and AI have amplified consumer expectations and brand capabilities. Yet, as AI reshapes marketing, brands risk sliding into sameness: a loss of distinction, authenticity and growth. In this session, we explore how brands can thrive by reigniting the Human Spark: the creativity, cultural insight and community connection no algorithm can replicate. Key Takeaways: 1. Understanding the paradox: How AI accelerates marketing but erodes brand distinction 2. How people are reframing what matters to them against the backdrop of AI acceleration 3. Applying the Human Spark framework to unlock differentiation in an AI world
