Faster surveys. Automated analysis. Synthetic respondents. The industry is racing to build a more efficient version of the function that's already losing budget faster than any other marketing category. Efficiency AI doesn't solve the respect problem. It deepens it.
This session makes the case for a different bet — and a different identity. Behavioral AI, built on a validated framework for how humans actually decide.
Key Takeaways:
1. Why the profession's AI investments are accelerating the decline they're meant to reverse
2. What behavioral designers do that insights professionals don't — and why that distinction determines who survives the next budget cut
3. How behavioral AI makes the right identity finally scalable — and what claiming that identity actually looks like in practice
