Alexis White

Senior Research Director

Knit

Alexis White is a Senior Research Director at Knit with over a decade of experience leading research and insights across consumer, brand, and product domains. She brings deep expertise in both quantitative and qualitative methodologies, with a focus on brand and category strategy, as well as innovation. Connect with Alexis on LinkedIn: https://www.linkedin.com/in/alexisswhite

Sessions

Oct 28

9:30 AM - 9:50 AM PDT

Blue Stage

Qualitative Research at Scale

Customer Experience & Journey

Health & Wellness

Unlocking Emotional Barriers to Build Consumer Confidence

Period care is a sensitive subject, which makes in-depth consumer insights hard to come by. That's why The Flex Company partnered with Knit, the AI-Native Research Agency, to help consumers open up about their experiences and fears with grace and authenticity. Join Sydney Williams (Flex) and Alexis White (Knit) for a deep-dive into how the partnership shaped Flex's messaging and strategy.

Key Takeaways:

1. How understanding consumers' true sentiments outperformed positioning against competitors

2. How Researcher-Driven AI uncovered nuanced emotional barriers that traditional surveys miss at scale

3. How translating abstract consumer fears into educational messaging drove real trial and loyalty

Also speaking

Sydney Williams

Director, Strategy & Insights, The Flex Co.

Speaker

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