Betsy Shaak

VP of Product

Voxpopme

Betsy Shaak is the VP of Product at Voxpopme, a customer intelligence platform that helps leading companies turn customer feedback into strategic clarity. With a strong background in AI technology and market research, Betsy focuses on building customer-centric solutions that help executives spot competitive opportunities and bring breakthrough products to market faster. She partners with insights leaders and executives to navigate evolving consumer expectations and identify innovation strategies that move their businesses forward.

Sessions

Oct 27

2:20 PM - 2:40 PM PDT

Blue Stage

Strategic Chef, Short Order Kitchen: Staying Strategic When

Faster research was meant to make insights more strategic. For a lot of teams, it's done the opposite: more studies, less thinking, fewer seats at the table. An insights leader who's pushed back on that shares what's working: where to spend the thinking time you have, how to pair every result with a recommendation, and how to get into the room where strategy gets set.

Key Takeaways:

1. Protect strategic thinking time when fast turnarounds keep eating it

2. Deliver the result and the strategic recommendation in the same readout

3. Earn a seat in the meetings where strategy gets set, not just the results review

Also speaking

Liz Riley Raukohl

Insights Director, OLLY

Speaker

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