Liz Riley Raukohl

Insights Director

OLLY

Liz Riley Raukohl is the Insights Director at OLLY PBC, where she built the insights function that powers brand strategy, marketing, creative, and sales. With over twenty years in consumer and market insights, she leans into both proven and innovative methodologies to answer business questions. Liz is passionate about delivering unbiased truth and partnering closely with cross functional teams to drive growth, by embedding consumer understanding in decision making.

Sessions

Oct 27

2:20 PM - 2:40 PM PDT

Blue Stage

Strategic Chef, Short Order Kitchen: Staying Strategic When

Faster research was meant to make insights more strategic. For a lot of teams, it's done the opposite: more studies, less thinking, fewer seats at the table. An insights leader who's pushed back on that shares what's working: where to spend the thinking time you have, how to pair every result with a recommendation, and how to get into the room where strategy gets set.

Key Takeaways:

1. Protect strategic thinking time when fast turnarounds keep eating it

2. Deliver the result and the strategic recommendation in the same readout

3. Earn a seat in the meetings where strategy gets set, not just the results review

Also speaking

Betsy Shaak

VP of Product, Voxpopme

Speaker

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