Cici Wang

Senior User Researcher

TikTok

As a Senior User Researcher specializing in AI-native products, I lead end-to-end research programs for AI-powered creative tools that help retailers and creators make marketing content. These programs drive product strategy, competitive positioning, and growth across global markets, from designing user evaluation frameworks for AI creation products to conducting strategic competitive research and user segmentation that shape business-level priorities. With a track record of driving $20M+ in business growth, I translate complex AI product challenges into actionable research, working closely with retail brands and the creators they partner with to understand how marketing content is planned, produced, and used to reach shoppers. My work spans model evaluation studies that bridge user perception with engineering benchmarks, competitive deep-dives that redefine product priorities, and large-scale segmentation studies across retailers and creators that inform paid conversion and international expansion for AI creative platforms. As an experienced researcher, I strive to extend the impact of data-driven insights by building AI-augmented infrastructure that scales research, enabling non-technical partners to conduct analysis independently while maintaining research rigor.

Sessions

Oct 28

3:50 PM - 4:10 PM PDT

Blue Stage

Trend & Culture Forecasting

Customer Experience & Journey

The New Rules of Retail: Understanding the Consumer Behind the Purchase

The rules of retail are changing, and so are the consumers rewriting them. From shifting perceptions of value and loyalty to new ways of discovering and buying, brands are being challenged to rethink what they know about their customers. Join insights leaders from established retailers, emerging brands and commerce platforms as they reveal what they’re learning about consumer behavior, the assumptions they’re challenging, and how they’re turning those insights into smarter business decisions.

Also speaking

Margaret Mariani

Founder, TheStratLab

Moderator