Great research doesn’t automatically lead to great decisions. The real challenge—and opportunity—for insights leaders is turning what we know about consumers into action inside the business.
In this fireside chat, Jinghuan Liu, Head of Consumer Insights at Applebee’s, will draw on her experience across Coca-Cola, Dollar Shave Club and Applebee’s to explore what it really takes for insights to influence decisions. We’ll discuss why strong research sometimes fails to gain traction, how insights leaders build trust and influence across an organization, and what separates an interesting finding from an insight that actually changes what a business does.
