Margaret Mariani

Join Karen and Margaret as they kick off IIEX West with a warm welcome! They’ll share everything you need to know to make the most of your time at the event.

Great research doesn’t automatically lead to great decisions. The real challenge—and opportunity—for insights leaders is turning what we know about consumers into action inside the business.

In this fireside chat, Jinghuan Liu, Head of Consumer Insights at Applebee’s, will draw on her experience across Coca-Cola, Dollar Shave Club and Applebee’s to explore what it really takes for insights to influence decisions. We’ll discuss why strong research sometimes fails to gain traction, how insights leaders build trust and influence across an organization, and what separates an interesting finding from an insight that actually changes what a business does.

Join Karen and Margaret as they kick off Day 2 of IIEX West! They'll recap event highlights and give you a sneak peek at what’s in store for the rest of the event.

The rules of retail are changing, and so are the consumers rewriting them. From shifting perceptions of value and loyalty to new ways of discovering and buying, brands are being challenged to rethink what they know about their customers. Join insights leaders from established retailers, emerging brands and commerce platforms as they reveal what they’re learning about consumer behavior, the assumptions they’re challenging, and how they’re turning those insights into smarter business decisions.