I’m a behavioral science-trained UX Researcher with experience leading teams, scaling research operations, and embedding customer insights into every phase of the product lifecycle. My work has directly influenced strategy, design, and innovation across complex digital ecosystems in the travel and tech space.
With a background in quantitative and qualitative research, I’ve led studies with hundreds of thousands of participants and facilitated high-impact workshops for product, design, and executive teams. I bridge data and empathy—translating human behavior into actionable strategy.
