Isha Deswel

Lead User Experience Researcher

United Airlines

I’m a behavioral science-trained UX Researcher with experience leading teams, scaling research operations, and embedding customer insights into every phase of the product lifecycle. My work has directly influenced strategy, design, and innovation across complex digital ecosystems in the travel and tech space. With a background in quantitative and qualitative research, I’ve led studies with hundreds of thousands of participants and facilitated high-impact workshops for product, design, and executive teams. I bridge data and empathy—translating human behavior into actionable strategy.

Sessions

Oct 27

2:45 PM - 3:05 PM PDT

Blue Stage

Behavioral Science & Decision-Making

UX & Product Research Convergence

Travel & Hospitality

The Science of User Behaviors

Explore the powerful intersection of behavioral science and UX design. This session unpacks key psychological mechanisms—choice architecture, anchoring, loss aversion, and defaults. Through a practical walkthrough of a fictional product interface, you will learn how to behavioral design patterns are applied to shape user decisions, elevate research insights, and drive meaningful outcomes.

Key Takeaways:

1. Identify and apply core behavioral mechanisms like anchoring and loss aversion in UX.

2. How behavioral science can guide user decisions

3. Translate psychological theories into practical design patterns using interface walkthroughs.

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