Jonas Fuerle

Senior Manager Client Relations

Appinio

Jonas Fuerle is a Behavioral Economist by training and Senior Client Relations Manager at Appinio. He helps insights leaders across industries sharpen their research processes, scope projects effectively, and turn data into strategic decisions. By blending behavioral economics principles with Appinio’s methodologies and data quality, Jonas empowers organizations to make sharper decisions and stay ahead of the competition.

Sessions

Oct 28

2:35 PM - 2:55 PM PDT

Red Stage

Human-AI Collaboration

Synthetic Data & Personas

DEMO: How to Get Real Insights Out of Your Synthetic Personas

Learn how to get real insights out of your synthetic personas. Are you using synthetic personas but wondering how to extract real, reliable value from them? Join Katie Macdonald and Jonas Fuerle, to bridge the gap between AI-generated personas and actionable market research. During our session, we will show you exactly how to interact with synthetic personas to extract the best, most accurate data.

Key Takeaways:

1. Learn how to extract real, reliable value from synthetic personas and we will show use cases

2. Learn how to how to interact properly with synthetic personas to extract the most accurate data.

3. How to start with the right setup, how to choose the right persona and how to practically use it.

Also speaking

Katie Macdonald

Client Partner, Appinio

Speaker

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