Katie Macdonald

Client Partner

Appinio

Katie Macdonald is a Client Partner for the Appinio Americas team with over 10 years of research experience spanning agile start-ups and full-service agencies. She's passionate about building strong client relationships and helping insights leaders strike the right balance of speed and rigor.

Sessions

Oct 28

2:35 PM - 2:55 PM PDT

Red Stage

Human-AI Collaboration

Synthetic Data & Personas

DEMO: How to Get Real Insights Out of Your Synthetic Personas

Learn how to get real insights out of your synthetic personas. Are you using synthetic personas but wondering how to extract real, reliable value from them? Join Katie Macdonald and Jonas Fuerle, to bridge the gap between AI-generated personas and actionable market research. During our session, we will show you exactly how to interact with synthetic personas to extract the best, most accurate data.

Key Takeaways:

1. Learn how to extract real, reliable value from synthetic personas and we will show use cases

2. Learn how to how to interact properly with synthetic personas to extract the most accurate data.

3. How to start with the right setup, how to choose the right persona and how to practically use it.

Also speaking

Jonas Fuerle photo

Senior Manager Client Relations, Appinio

Speaker

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