Rob Gaige

Global Head of Marketing Insights and Operations

Reddit

Rob is a marketing and innovation leader with more than 20 years of experience helping brands navigate change at the intersection of culture, technology, and growth. Over the course of his career, he has worked across industries including media, financial services, tech, gaming, CPG, fashion, automotive, and skincare, helping businesses turn emerging signals into meaningful strategic advantage. He currently leads Global Marketing Insights and Operations at Reddit, where he helps translate the platform’s conversations and communities into intelligence that supports go-to-market strategy, storytelling, and growth. His work is centered on helping organizations use insights, automation, and AI in smarter, more practical ways. Previously, Rob was a Managing Partner at sparks & honey, where he led the cultural consulting practice and helped build Q™, an AI-powered SaaS platform designed to quantify and anticipate cultural change. A Navy veteran, Rob is known for a calm, grounded leadership style shaped by service, as well as a lasting love of the ocean that he hopes to pass on to his two young daughters.

Sessions

Oct 27

4:05 PM - 4:25 PM PDT

Blue Stage

Customer Experience & Journey

The Say-Do Gap

Real People, Real Insight: Beyond the Demographic Box

The best consumer insight has always come from real people, not the profiles we build around them. But knowing what people think only matters if you find out in time to act. Sam Killip and Rob Gaige explore how Reddit stays close to humans at scale, how Attest helps bridge the gap between consumers on paper and how they behave, and how to build an insight program that keeps people at the center.

Key Takeaways:

1. Why real human behavior keeps outrunning our models of it

2. How Reddit stays close to its communities beyond demographics

3. What it looks like to put people, not proxies, at the heart of insight

Also speaking

Sam Killip

VP of Insights, Attest

Speaker